Good for the whole life cycle of the product — from the first purchase to the fourth owner.
built for life,
all of it.
Good for any stage of your life - whether you’re 7 or 77 years old.
Good for every part of your active lifestyle - from the trails to the asphalt.
Official Launch Spring 2023
We are Parmi Lifewear, a newly born Canadian brand established in Mont-Tremblant. We are rooted at the intersection where cycling, outdoor living, innovation and fashion cross paths, and we make responsible and durable premium outdoor & cycling essentials.
Committed to simplify
the outdoor experience.
Inspired by a desire to make cycling simpler and more inclusive and designed with the best European suppliers in the industry.
Inspired by the beauty of the city. Music, art and culture are brilliant sparks of our diverse world.
Inspired by the magic of the Alpes, where there is no limit, with summits that keep blowing our minds every morning.
Canadian entrepreneurs join forces to imagine a better outdoor brand
Founded in Mont-Tremblant in 2022, Parmi Lifewear is the result of a merge between five dedicated professionals with experiences in the outdoor and cycling industries, in sustainable solutions and in new technologies. The combination of these different backgrounds and intertwined stories led to the creation of this new brand, consolidated by strong and shared beliefs.
On top of our common passion for the outdoors, Parmi is about respect, inclusion, and empowering women leadership. We are very proud to have put together a diverse and very qualified management team, which includes accomplished and talented women, and to have surrounded ourselves with the best talents in the industry.
Together, we can make the world a better place.