Parmi Lifewear I Consciously made in Europe

A brand
built for life,
all of it.

Good for every part of your active lifestyle - from the trails to the city.

NO FRILLS. NO COMPROMISING.

Designed in Mont-Tremblant, Canada and made in Europe, our premium, versatile, and sustainable essentials are meant to keep the pace – anytime, anywhere – in the city or on the mountains. Combining the best of cycling, outdoor living, fashion and innovation to simplify your experience and help you reach new heights, regardless of the route you choose.

Our playground has no limits. And our product path never ends.
- One product. Multiple uses.-

MERINO

OUTERWEAR

UNISEX

Women's Essentials

Driving you to do more with less.

Explore Women's Styles

A brand
built for life,
all of it.

Men’s Essentials

Made to keep up with your active lifestyle.

Explore Men's Styles

Committed to simplify
the outdoor experience.

Born in the Canadian Landscape

Canadian brand established in Mont-Tremblant where the outdoors is the real life.

Delight Experience

Personalized Service. Simple Buying Process. Fast Shipping. Simple Returns.

Never Tolerate Compromise

A quality that stands the test of time, and an assurance of a cleaner tomorrow.

Responsible Fashion

Oeko-Tex, Bluesign® & GOTS certified material, audited factories and 100% eco-friendly packaging.

European Tailoring

Lifewear Essentials

Sustainably Committed

Informal Style

Empowering Inclusivity

Designed here and manufactured in Europe (Portugal, Italy, Lithuania), where cycling, outdoor and fashion cross paths, delivering uncompromising quality and sustainability, always. Explore More

Because we aren’t supposed to choose the same paths each day, our products are designed to follow you on your own journey no matter where you're heading to.
Everywhere. Everyday. Shop Now

Two actionable paths drive our sustainability engagement and ensure it remains relevant on the long run: Minimal Waste & Maximal Usefulness. Discover Our Journey

A casual fit for a modern and inclusive style flattering to all body shapes and ideal for layering up. Get In Style

We value inclusive thinking throughout the whole day-to-day business development. Share Our Vision