Welcome to Parmi
Designed in Mont-Tremblant, Canada and made in Europe, our premium, versatile, and sustainable essentials are meant to keep the pace – anytime, anywhere – in the city or on the mountains. No frills, no compromising. Combining the best of cycling, outdoor living, fashion and innovation to simplify your experience and help you reach new heights, regardless of the route you choose.
Our playground has no limits. And our product path never ends.
- One product. Multiple functions.-
Inspired by a desire to make cycling simpler and more inclusive and designed with the best European suppliers in the industry.
Inspired by the beauty of the city. Music, art and culture are brilliant sparks of our diverse world.
Inspired by the magic of the Alpes, where there is no limit, with summits that keep blowing our minds every morning.
Committed to simplify
the outdoor experience.
Canadian entrepreneurs join forces to imagine a better outdoor brand
Founded in Mont-Tremblant in 2022, Parmi Lifewear is the result of a merge between five dedicated professionals with experiences in the outdoor and cycling industries, in sustainable solutions and in new technologies. The combination of these different backgrounds and intertwined stories led to the creation of this new brand, consolidated by strong and shared beliefs.
On top of our common passion for the outdoors, Parmi is about respect, inclusion, and empowering women leadership. We are very proud to have put together a diverse and very qualified management team, which includes accomplished and talented women, and to have surrounded ourselves with the best talents in the industry.
Together, we can make the world a better place.