New Lifewear

Simplify Your Day

Simplify Your Day

Where innovation meets versatility, comfort, and chic style. Those must-have pieces make enjoying warm weather with simplicity.

Born in the Canadian Landscape
Canadian brand established in Mont-Tremblant where the outdoors is the real life.
Responsible Fashion
Oeko-Tex, Bluesign® & GOTS certified material, audited factories and 100% eco-friendly packaging.
Never Tolerate Compromise
A quality that stands the test of time, and an assurance of a cleaner tomorrow.
Delight Experience
Personalized Service. Simple. Free Express Shipping. Simple Returns.

UNPARALLELED VERSATILITY

Performance-oriented fabrics offer unparalleled versatility and durability, making them the ideal foundation for your outdoor outfits. Parmi will seamlessly take you from the trail to the city.

A NEW WORLD OF ESSENTIALS

Experience a touch of innovation with our premium technical lifewear, where unmatched quality meets comfort.

A Unique Signature

New Cycling Essentials

New Cycling Essentials

Parmi presents the New Cycling Drop — These essentials embrace a premium informal style that will make you stand out of the pack.

MADE FOR YOUR LIFE ALL OF IT

NO FRILLS. NO COMPROMISING.

Designed in Mont-Tremblant, Canada and made in Europe, our premium, versatile, and sustainable essentials are meant to keep the pace – anytime, anywhere – in the city or on the mountains. Combining the best of cycling, outdoor living, fashion and innovation to simplify your experience and help you reach new heights, regardless of the route you choose.

Our playground has no limits. And our product path never ends.
- One product.

Women's All-Trail LS Light
Women's All-Trail LS Light
Long Sleeves
Unisex Free To Be LS Polo
Unisex Free To Be LS Polo
Long Sleeves
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Men's Everyday Short
Men's Everyday Short
Shorts

Made for your Active Time

Made for your Bike Ride

Made for your Travel Life

SHOP BY ACTIVITIES

We are committed to breaking the cycle of overconsumption. No-frills, no compromise..

Trail Running

Cycling

Training

Mountain Biking

Travelling

Dans l'Oeil du Dragon I Parmi conquis un dragon.
- Radio-Canada
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PME Innovation I De la montagne... à l'apéro.
- La Presse
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Q&A: Sisters create brand inspired by the Canadian landscape and the outdoor experience
- The Vancouver Sun
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Rencontre avec les fondatrices de Parmi Lifewear
- La Presse
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