Good for the whole life cycle of the product — from the first purchase to the fourth owner.

A brand
built for life,
all of it.

Good for any stage of your life - whether you’re 7 or 77 years old.

Good for every part of your active lifestyle - from the trails to the asphalt.

Official Launch Spring 2023

We are Parmi Lifewear, a newly born Canadian brand established in Mont-Tremblant. We are rooted at the intersection where cycling, outdoor living, innovation and fashion cross paths, and we make responsible and durable premium outdoor & cycling essentials.

Committed to simplify
the outdoor experience.

Lifewear Essentials European Tailoring Sustainably Committed Informal Style Empowering Inclusivity
Because we aren’t supposed to choose the same paths each day, our products are designed to follow you on your own journey no matter where you're heading to.
Everywhere. Everyday.
Shop Now
Designed here and manufactured in Europe, where cycling, outdoor and fashion cross paths, delivering uncompromising quality and sustainability, always. Explore More Two actionable paths drive our sustainability engagement and ensure it remains relevant on the long run: Minimal Waste & Maximal Usefulness. Discover Our Journey A casual fit for a modern and inclusive style flattering to all body shapes and ideal for layering up. Get In Style We value inclusive thinking throughout the whole day-to-day business development. Share Our Vision
Lifewear Essentials European Tailoring Sustainably Committed Informal Style Empowering Inclusivity
Because we aren’t supposed to choose the same paths each day, our products are designed to follow you on your own journey no matter where you're heading to.
Everywhere. Everyday.
Shop Now
Designed here and manufactured in Europe, where cycling, outdoor and fashion cross paths, delivering uncompromising quality and sustainability, always. Explore More
Two actionable paths drive our sustainability engagement and ensure it remains relevant on the long run: Minimal Waste & Maximal Usefulness. Discover Our Journey
A casual fit for a modern and inclusive style flattering to all body shapes and ideal for layering up. Get In Style
We value inclusive thinking throughout the whole day-to-day business development. Share Our Vision
Ride everyday
Bike Life

Inspired by a desire to make cycling simpler and more inclusive and designed with the best European suppliers in the industry.

Live the city
Urban Style

Inspired by the beauty of the city. Music, art and culture are brilliant sparks of our diverse world.

Enjoy the freedom
Trail Wear

Inspired by the magic of the Alpes, where there is no limit, with summits that keep blowing our minds every morning.

Canadian Brand
Newly born Canadian brand established in Mont-Tremblant where the outdoors is the real life.
Delight Experience
Personalized Service. Simple Buying Process. Fast Shipping. Simple Returns.
Never Tolerate Compromise
A quality that stands the test of time, and an assurance of a cleaner tomorrow.
Responsible Fashion
Oeko-Tex, Bluesign® & GOTS certified material, audited factories and 100% eco-friendly packaging.