A brand
built for life,
all of it.

Good for every part of your active lifestyle - from the trails to the asphalt.

Welcome to Parmi

Designed in Mont-Tremblant, Canada and made in Europe, our premium, versatile, and sustainable essentials are meant to keep the pace – anytime, anywhere – in the city or on the mountains. No frills, no compromising. Combining the best of cycling, outdoor living, fashion and innovation to simplify your experience and help you reach new heights, regardless of the route you choose.

Our playground has no limits. And our product path never ends.
- One product. Multiple functions.-
Explore Womenswear
Explore Menswear
Ride everyday
Bike Life

Inspired by a desire to make cycling simpler and more inclusive and designed with the best European suppliers in the industry.

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Explore Menswear
Live the city
Urban Style

Inspired by the beauty of the city. Music, art and culture are brilliant sparks of our diverse world.

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Explore Menswear
Enjoy the freedom
Trail Wear

Inspired by the magic of the Alpes, where there is no limit, with summits that keep blowing our minds every morning.
Canadian Brand
Newly born Canadian brand established in Mont-Tremblant where the outdoors is the real life.
Delight Experience
Personalized Service. Simple Buying Process. Fast Shipping. Simple Returns.
Never Tolerate Compromise
A quality that stands the test of time, and an assurance of a cleaner tomorrow.
Responsible Fashion
Oeko-Tex, Bluesign® & GOTS certified material, audited factories and 100% eco-friendly packaging.

Womenswear

Unisex

Menswear

Committed to simplify
the outdoor experience.

Lifewear Essentials European Tailoring Sustainably Committed Informal Style Empowering Inclusivity
Because we aren’t supposed to choose the same paths each day, our products are designed to follow you on your own journey no matter where you're heading to.
Everywhere. Everyday. Shop Now Designed here and manufactured in Europe, where cycling, outdoor and fashion cross paths, delivering uncompromising quality and sustainability, always. Explore More Two actionable paths drive our sustainability engagement and ensure it remains relevant on the long run: Minimal Waste & Maximal Usefulness. Discover Our Journey A casual fit for a modern and inclusive style flattering to all body shapes and ideal for layering up. Get In Style We value inclusive thinking throughout the whole day-to-day business development. Share Our Vision
Lifewear Essentials European Tailoring Sustainably Committed Informal Style Empowering Inclusivity
Because we aren’t supposed to choose the same paths each day, our products are designed to follow you on your own journey no matter where you're heading to.
Everywhere. Everyday. Shop Now
Designed here and manufactured in Europe, where cycling, outdoor and fashion cross paths, delivering uncompromising quality and sustainability, always. Explore More
Two actionable paths drive our sustainability engagement and ensure it remains relevant on the long run: Minimal Waste & Maximal Usefulness. Discover Our Journey
A casual fit for a modern and inclusive style flattering to all body shapes and ideal for layering up. Get In Style
We value inclusive thinking throughout the whole day-to-day business development. Share Our Vision
Style Inspirations

Canadian entrepreneurs join forces to imagine a better outdoor brand

Founded in Mont-Tremblant in 2022, Parmi Lifewear is the result of a merge between five dedicated professionals with experiences in the outdoor and cycling industries, in sustainable solutions and in new technologies. The combination of these different backgrounds and intertwined stories led to the creation of this new brand, consolidated by strong and shared beliefs.

On top of our common passion for the outdoors, Parmi is about respect, inclusion, and empowering women leadership. We are very proud to have put together a diverse and very qualified management team, which includes accomplished and talented women, and to have surrounded ourselves with the best talents in the industry.

Together, we can make the world a better place.

Bienvenue Parmi nous

@parmilifewear