Parmi Lifewear

New Fresh Essentials

New Fresh Essentials

Designed for endless play, travel, and riding every path ahead – Parmi presents premium essentials built for the great outdoors and designed for urban fun. Inspired by the Canadian landscape.

Spring Drop Fashion Inspirations
Born in the Canadian Landscape
Canadian brand established in Mont-Tremblant where the outdoors is the real life.
Responsible Fashion
Oeko-Tex, Bluesign® & GOTS certified material, audited factories and 100% eco-friendly packaging.
Never Tolerate Compromise
A quality that stands the test of time, and an assurance of a cleaner tomorrow.
Delight Experience
Personalized Service. Simple. Free Express Shipping. Simple Returns.

NEW RAIN JACKETS

NEW WOMEN TOPS

UNISEX

NO FRILLS. NO COMPROMISING.

Designed in Mont-Tremblant, Canada and made in Europe, our premium, versatile, and sustainable essentials are meant to keep the pace – anytime, anywhere – in the city or on the mountains. Combining the best of cycling, outdoor living, fashion and innovation to simplify your experience and help you reach new heights, regardless of the route you choose.

Our playground has no limits. And our product path never ends.
- One product.

View New Drop

Parmi Essentials

Unisex Drop Merino Essentials Everyday Accessories
Unisex Drop
Unisex Voila Crew Neck Sweater Unisex Voila Crew Neck Sweater
Unisex Voila Crew Neck Sweater Unisex Voila Crew Neck Sweater
Flat White
+1
Select a Size

Unisex Voila Crew Neck Sweater

Sweater
$185.00
$185.00
$185.00
$185.00
$185.00
$185.00
An all-day sustainable essential made in soft French terry.
Unisex
Classic Parmi Dad Hat Classic Parmi Dad Hat
Classic Parmi Dad Hat Classic Parmi Dad Hat
Flat White

Classic Parmi Dad Hat

Caps
$50.00
$50.00
$50.00
$50.00
Functional yet stylish cap.
Unisex
Unisex Free To Be Tee Unisex Free To Be Tee
Unisex Free To Be Tee Unisex Free To Be Tee
Butter
Select a Size

Unisex Free To Be Tee

Short Sleeves
$90.00
$90.00
$90.00
$90.00
$90.00
$90.00
A classic unisex essential.
Unisex
Unisex Coast SS Shirt Unisex Coast SS Shirt
Unisex Coast SS Shirt Unisex Coast SS Shirt
Butter
+1
Select a Size

Unisex Coast SS Shirt

Shirts
$150.00
$150.00
$150.00
$150.00
$150.00
$150.00
This shirt simply gets you.
Unisex
Light 5 Panel Cap Light 5 Panel Cap
Light 5 Panel Cap Light 5 Panel Cap
Scone

Light 5 Panel Cap

Caps
$55.00
$55.00
$55.00
$55.00
$55.00
$55.00
Functional yet stylish cap.
Unisex
Unisex Free To Be Tee Unisex Free To Be Tee
Unisex Free To Be Tee Unisex Free To Be Tee
Slate
Select a Size

Unisex Free To Be Tee

Short Sleeves
$90.00
$90.00
$90.00
$90.00
$90.00
$90.00
A classic unisex essential.
Unisex
Unisex Coast SS Shirt Unisex Coast SS Shirt
Unisex Coast SS Shirt Unisex Coast SS Shirt
Scone Tie Dye
+1
Select a Size

Unisex Coast SS Shirt

Shirts
$150.00
$150.00
$150.00
$150.00
$150.00
$150.00
This shirt simply gets you.
Unisex
Vintage Recycled Cotton Beanie Vintage Recycled Cotton Beanie
Vintage Recycled Cotton Beanie Vintage Recycled Cotton Beanie
Scone

Vintage Recycled Cotton Beanie

Beanies
$40.00
$40.00
$40.00
$40.00
$40.00
$40.00
Everyday classic cuffed beanie.
Unisex
Winter Cap Winter Cap
Winter Cap Winter Cap
Scone

Winter Cap

Caps
$60.00
$60.00
$60.00
$60.00
$60.00
$60.00
Made from warm and soft recycled wool and cashmere yarn.
Unisex
Unisex Free To Be Tee Unisex Free To Be Tee
Unisex Free To Be Tee Unisex Free To Be Tee
Black Beauty
Select a Size

Unisex Free To Be Tee

Short Sleeves
$90.00
$90.00
$90.00
$90.00
$90.00
$90.00
A classic unisex essential.
Unisex
Light 5 Panel Cap Light 5 Panel Cap
Light 5 Panel Cap Light 5 Panel Cap
Black Beauty

Light 5 Panel Cap

Caps
$55.00
$55.00
$55.00
$55.00
$55.00
$55.00
Functional yet stylish cap.
Unisex
Grand Air LS Shirt Grand Air LS Shirt
Grand Air LS Shirt Grand Air LS Shirt
Black Beauty
Select a Size

Grand Air LS Shirt

Shirts
$200.00
$200.00
$200.00
$200.00
$200.00
$200.00
Layer up, layer down.
Unisex
Bomber Jacket Bomber Jacket
Bomber Jacket Bomber Jacket
Black Beauty
Select a Size

Bomber Jacket

Jackets
$350.00
$350.00
$350.00
$350.00
$350.00
$350.00
Feel comfy and chic in this informal bomber.
Unisex
Vintage Recycled Cotton Beanie Vintage Recycled Cotton Beanie
Vintage Recycled Cotton Beanie Vintage Recycled Cotton Beanie
Black

Vintage Recycled Cotton Beanie

Beanies
$40.00
$40.00
$40.00
$40.00
$40.00
$40.00
Everyday classic cuffed beanie.
Unisex
Unisex Merino Crew Neck Unisex Merino Crew Neck
Unisex Merino Crew Neck Unisex Merino Crew Neck
Black Beauty
Select a Size

Unisex Merino Crew Neck

Sweater
$250.00
$250.00
$250.00
$250.00
$250.00
$250.00
Mindful design at its best.
Unisex
Merino Essentials
Women's Free Range Merino Tank Women's Free Range Merino Tank
Women's Free Range Merino Tank Women's Free Range Merino Tank
Ash
Select a Size

Women's Free Range Merino Tank

Tanks
$110.00
$110.00
$110.00
$110.00
$110.00
$110.00
An all-day essential for those who like to roam free.
Women's Free Range Merino SS Tee Women's Free Range Merino SS Tee
Women's Free Range Merino SS Tee Women's Free Range Merino SS Tee
Ash
+3
Select a Size

Women's Free Range Merino SS Tee

Short Sleeves
$120.00
$120.00
$120.00
$120.00
$120.00
$120.00
An absolute must for those who like to roam free.
Women's Free Range Merino SS Tee Women's Free Range Merino SS Tee
Women's Free Range Merino SS Tee Women's Free Range Merino SS Tee
Redwood
+3
Select a Size

Women's Free Range Merino SS Tee

Short Sleeves
$120.00
$120.00
$120.00
$120.00
$120.00
$120.00
An absolute must for those who like to roam free.
Men's Free Range Merino SS Tee Men's Free Range Merino SS Tee
Men's Free Range Merino SS Tee Men's Free Range Merino SS Tee
Redwood
+2
Select a Size

Men's Free Range Merino SS Tee

Short Sleeves
$120.00
$120.00
$120.00
$120.00
$120.00
$120.00
An absolute must for those who like to roam free.
Women's Free Range Merino SS Tee Women's Free Range Merino SS Tee
Women's Free Range Merino SS Tee Women's Free Range Merino SS Tee
Blush
+3
Select a Size

Women's Free Range Merino SS Tee

Short Sleeves
$120.00
$120.00
$120.00
$120.00
$120.00
$120.00
An absolute must for those who like to roam free.
Women's Free Range Merino LS Tee Women's Free Range Merino LS Tee
Women's Free Range Merino LS Tee Women's Free Range Merino LS Tee
Blush
Select a Size

Women's Free Range Merino LS Tee

Long Sleeves
$140.00
$140.00
$140.00
$140.00
$140.00
$140.00
An everyday staple. Pack light. Do more.
Women's Free Range Merino Tank Women's Free Range Merino Tank
Women's Free Range Merino Tank Women's Free Range Merino Tank
Sage Brush
Select a Size

Women's Free Range Merino Tank

Tanks
$110.00
$110.00
$110.00
$110.00
$110.00
$110.00
An all-day essential for those who like to roam free.
Women's Free Range Merino SS Tee Women's Free Range Merino SS Tee
Women's Free Range Merino SS Tee Women's Free Range Merino SS Tee
Sage Brush
+3
Select a Size

Women's Free Range Merino SS Tee

Short Sleeves
$120.00
$120.00
$120.00
$120.00
$120.00
$120.00
An absolute must for those who like to roam free.
Men's Free Range Merino SS Tee Men's Free Range Merino SS Tee
Men's Free Range Merino SS Tee Men's Free Range Merino SS Tee
Sage Brush
+2
Select a Size

Men's Free Range Merino SS Tee

Short Sleeves
$120.00
$120.00
$120.00
$120.00
$120.00
$120.00
An absolute must for those who like to roam free.
Men's Free Range Merino LS Tee Men's Free Range Merino LS Tee
Men's Free Range Merino LS Tee Men's Free Range Merino LS Tee
Sage Brush
Select a Size

Men's Free Range Merino LS Tee

Long Sleeves
$140.00
$140.00
$140.00
$140.00
$140.00
$140.00
An everyday staple. Pack light. Do more.
Women's Free Range Merino SS Tee Women's Free Range Merino SS Tee
Women's Free Range Merino SS Tee Women's Free Range Merino SS Tee
Scone
+3
Select a Size

Women's Free Range Merino SS Tee

Short Sleeves
$120.00
$120.00
$120.00
$120.00
$120.00
$120.00
An absolute must for those who like to roam free.
Women's Free Range Merino LS Tee Women's Free Range Merino LS Tee
Women's Free Range Merino LS Tee Women's Free Range Merino LS Tee
Scone
Select a Size

Women's Free Range Merino LS Tee

Long Sleeves
$140.00
$140.00
$140.00
$140.00
$140.00
$140.00
An everyday staple. Pack light. Do more.
Men's Free Range Merino SS Tee Men's Free Range Merino SS Tee
Men's Free Range Merino SS Tee Men's Free Range Merino SS Tee
Scone
+2
Select a Size

Men's Free Range Merino SS Tee

Short Sleeves
$120.00
$120.00
$120.00
$120.00
$120.00
$120.00
An absolute must for those who like to roam free.
Women's Free Range Merino SS Tee Women's Free Range Merino SS Tee
Women's Free Range Merino SS Tee Women's Free Range Merino SS Tee
Stone Blue
+3
Select a Size

Women's Free Range Merino SS Tee

Short Sleeves
$120.00
$120.00
$120.00
$120.00
$120.00
$120.00
An absolute must for those who like to roam free.
Men's Free Range Merino SS Tee Men's Free Range Merino SS Tee
Men's Free Range Merino SS Tee Men's Free Range Merino SS Tee
Bluebird
+2
Select a Size

Men's Free Range Merino SS Tee

Short Sleeves
$120.00
$120.00
$120.00
$120.00
$120.00
$120.00
An absolute must for those who like to roam free.
Everyday Accessories
Original 5 Panel Cap Original 5 Panel Cap
Original 5 Panel Cap Original 5 Panel Cap
Ash

Original 5 Panel Cap

Caps
$50.00
$50.00
$50.00
$50.00
$50.00
$50.00
Sleek and versatile 5 panel cap.
Unisex
Original 5 Panel Cap Original 5 Panel Cap
Original 5 Panel Cap Original 5 Panel Cap
Copper Trail

Original 5 Panel Cap

Caps
$50.00
$50.00
$50.00
$50.00
$50.00
$50.00
Sleek and versatile 5 panel cap.
Unisex
Classic Parmi Dad Hat Classic Parmi Dad Hat
Classic Parmi Dad Hat Classic Parmi Dad Hat
Flat White

Classic Parmi Dad Hat

Caps
$50.00
$50.00
$50.00
$50.00
Functional yet stylish cap.
Unisex
Classic Parmi Dad Hat Classic Parmi Dad Hat
Classic Parmi Dad Hat Classic Parmi Dad Hat
Backwoods

Classic Parmi Dad Hat

Caps
$50.00
$50.00
$50.00
$50.00
Functional yet stylish cap.
Unisex
Trail Tumbler 580ml / 19.7oz Trail Tumbler 580ml / 19.7oz
Trail Tumbler 580ml / 19.7oz Trail Tumbler 580ml / 19.7oz
Leaf

Trail Tumbler 580ml / 19.7oz

Isolated Cups
$50.00
$50.00
$50.00
$50.00
$50.00
$50.00
Great Cold & Warm Retention.
Travel Tumbler 350ml / 12oz Travel Tumbler 350ml / 12oz
Travel Tumbler 350ml / 12oz Travel Tumbler 350ml / 12oz
Black Beauty

Travel Tumbler 350ml / 12oz

Isolated Cups
$40.00
$40.00
$40.00
$40.00
$40.00
$40.00
Great Heat and Cold Retention.
Active Tumbler 600ml / 20oz Active Tumbler 600ml / 20oz
Active Tumbler 600ml / 20oz Active Tumbler 600ml / 20oz
Marshmallow

Active Tumbler 600ml / 20oz

Isolated Cups
$50.00
$50.00
$50.00
$50.00
$50.00
$50.00
Great Cold Retention.
Active Tumbler 600ml / 20oz Active Tumbler 600ml / 20oz
Active Tumbler 600ml / 20oz Active Tumbler 600ml / 20oz
Black Beauty

Active Tumbler 600ml / 20oz

Isolated Cups
$50.00
$50.00
$50.00
$50.00
$50.00
$50.00
Great Cold Retention.
Bottle 550ml Bottle 550ml
Bottle 550ml Bottle 550ml
Black Beauty

Bottle 550ml

Bottles
$15.00
$15.00
$15.00
$15.00
$15.00
$15.00
The world’s lightest bottle
Ass Saver Ass Saver
Ass Saver Ass Saver
Black Beauty

Ass Saver

Bike add-ons
$15.00
$15.00
$15.00
$15.00
$15.00
$15.00
Designed to let you enjoy your trail.
Crossroad Bag Crossroad Bag
Crossroad Bag Crossroad Bag
Black Beauty

Crossroad Bag

Bags
$70.00
$70.00
$70.00
$70.00
$70.00
$70.00
Everyday bag for a lifestyle on the move.
Unisex
Parmi Repair Patch||Patch Parmi Parmi Repair Patch||Patch Parmi
Parmi Repair Patch||Patch Parmi Parmi Repair Patch||Patch Parmi
Black Beauty

Parmi Repair Patch

Repair Kit
$6.00
$6.00
$6.00
$6.00
Light 5 Panel Cap Light 5 Panel Cap
Light 5 Panel Cap Light 5 Panel Cap
Scone

Light 5 Panel Cap

Caps
$55.00
$55.00
$55.00
$55.00
$55.00
$55.00
Functional yet stylish cap.
Unisex
Light 5 Panel Cap Light 5 Panel Cap
Light 5 Panel Cap Light 5 Panel Cap
Black Beauty

Light 5 Panel Cap

Caps
$55.00
$55.00
$55.00
$55.00
$55.00
$55.00
Functional yet stylish cap.
Unisex
Light 5 Panel Cap Light 5 Panel Cap
Light 5 Panel Cap Light 5 Panel Cap
Eucalyptus

Light 5 Panel Cap

Caps
$55.00
$55.00
$55.00
$55.00
$55.00
$55.00
Functional yet stylish cap.
Unisex
Unisex Coast SS Shirt
Unisex Coast SS Shirt
Shirts
Women's Informal Bib Shorts
Women's Informal Bib Shorts
Cycling Bibs
Men's Everyday LS Shirt
Men's Everyday LS Shirt
Shirts
Men's Everyday Short
Men's Everyday Short
Shorts

Made for your Bike Ride

Explore Bike Essentials

Made for your Active Time

Explore Active Essentials

Made for your Travel Life

Explore Travel Essentials
European Tailoring Lifewear Essentials Sustainably Committed Informal Style Empowering Inclusivity
Designed here and manufactured in Europe (Portugal, Italy, Lithuania), where cycling, outdoor and fashion cross paths, delivering uncompromising quality and sustainability, always. Explore More Because we aren’t supposed to choose the same paths each day, our products are designed to follow you on your own journey no matter where you're heading to.
Everywhere. Everyday. Shop Now Two actionable paths drive our sustainability engagement and ensure it remains relevant on the long run: Minimal Waste & Maximal Usefulness. Discover Our Journey A casual fit for a modern and inclusive style flattering to all body shapes and ideal for layering up. Get In Style We value inclusive thinking throughout the whole day-to-day business development. Share Our Vision
European Tailoring Lifewear Essentials Sustainably Committed Informal Style Empowering Inclusivity
Designed here and manufactured in Europe (Portugal, Italy, Lithuania), where cycling, outdoor and fashion cross paths, delivering uncompromising quality and sustainability, always. Explore More
Because we aren’t supposed to choose the same paths each day, our products are designed to follow you on your own journey no matter where you're heading to.
Everywhere. Everyday. Shop Now
Two actionable paths drive our sustainability engagement and ensure it remains relevant on the long run: Minimal Waste & Maximal Usefulness. Discover Our Journey
A casual fit for a modern and inclusive style flattering to all body shapes and ideal for layering up. Get In Style
We value inclusive thinking throughout the whole day-to-day business development. Share Our Vision

News & Trends

View All Stories
5 Reasons to choose Versatile and Sustainable Clothing

5 Reasons to choose Versatile and Sustainable Clothing

With so many reasons to switch to a versatile and sustainable wardrobe, we’ve targeted five key points that are sure to get you on the path to remake your wardrobe… beginning now!

Read more
Véronik Bastien: Parmi’s 4 promises to the community

Véronik Bastien: Parmi’s 4 promises to the community

It was essential for the co-founder and director of brand strategy that Parmi entered the high-end market with a  "no-bullshit" mindset, with strong values of inclusiveness and eco-responsibility.

Read more

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