Brand Ambassadors

At Parmi Lifewear, we value the connections we make with people everywhere and believe in the power of a unique brand image. This is why we are partnering with a team of trusted and talented ambassadors across the country.

Our most important objective is to illuminate our community and inspire with simple and engaging content.

Our ambassadors are not just representatives of our brand; they embody the values and mission of Parmi Lifewear. Each one brings their own story, passion, and creativity, helping us to reach diverse audiences and foster loyal relationships. Whether through their social media presence, community involvement, or inspiring projects, they help us share our message of quality, sustainability, and inclusivity.

Alex Harvey

From Mont Sainte-Anne, Canada

Alex Harvey was only three years old when he first put on a pair of cross-country skis. His father – Pierre Harvey, the first Canadian ever to win a Cross-Country World Cup – passed on his love for the sport to son Alex in Saint-Ferréol-les-Neiges’ magical trails, located at the base of Mont-Sainte-Anne’s slopes.

Get to be inspired by a professional-athlete-now-turned-lawyer-and-father who perfectly carry Parmi's values, and who is enjoying Parmi's products in his active and well balanced outdoor lifestyle... from the trails to the family jam to the office.

“Throughout my athletic career, I would wear black, blue or red clothing that was very tight and not at all versatile. Today I want to wear clothes that are suitable for my sporting activities as well as my everyday life. What I find extraordinary with Parmi is the combination of versatility, durability and style.”

Alex Harvey

Marie-Pier Préfontaine

From  Pemberton, Canada

The super-G and giant slalom specialist descended the world’s most impressive peaks during her pro career. Now, almost a decade since retiring from competitive skiing, her yen for adventure and zest for exploring continue to lead her back to the mountains, where she finds calmness in the intensity of her efforts.

Get to be inspired by this Olympic skier who meets, since retiring from competitive skiing, her yen for adventure and zest for exploring back in the mountains, where she finds calmness in the intensity of her efforts.