Premium Technical Lifewear

Made For Your Bike Ride

Made For Your Bike Ride

Designed for endless play, travel, and riding every path ahead – Parmi presents premium essentials built for the great outdoors and designed for urban fun. Inspired by the Canadian landscape.

No Frills. No Compromising.

Meet the essentials that have beed designed to combine minimalist aesthetic, versatility and sustainability. All our clothes are designed locally in Mont-Tremblant, and produced in Europe with the best manufactured of the industry.

Parmi Sustainable Engagement : 100% Green Energy, Minimal Waste and Ecological Innovative Production Process.

A drop that reflects Parmi versatility

Made For Your Bike Ride

With its new 2024 drop, Parmi reinforces its commitment by offering premium quality and exceptionally versatile essentials, specifically made to simplify the daily lives of outdoor enthusiasts.

Bridging the boundaries between outdoor functionality and fashion sophistication like never before.

Uncompromising Versatility
Impeccable Quality
European Production
Minimalist Aesthetic
Uncompromising Versatility
Impeccable Quality
European Production
Minimalist Aesthetic

From the ride to the BBQ: How Parmi Is Rethinking the Cycling Experience

To simplify the cycling experience, Parmi relies on essentials that sport a more relaxed style and give cyclists a sense of confidence.

5 tips for getting ready for mountain bike season

A native Quebecer and one-time member of Canada’s cross-country ski team, Raphaël settled in Canmore in 2019 so he could fully immerse himself in his favourite sport. But once there, the veteran cross-country skier discovered a new passion: mountain biking.

Here are five tips that he uses himself and can be helpful for anyone who’s in training for mountain bike season.

Simplify The Outdoor Experience.

Born in the Canadian Landscape
Canadian brand established in Mont-Tremblant where the outdoors is the real life.
Learn more
Responsible Fashion
Oeko-Tex, Bluesign® & GOTS certified material, audited factories and 100% eco-friendly packaging.
Learn more
Delight Experience
Personalized Service. Simple Buying Process. Fast Shipping. Simple Returns.
Learn more
Never Tolerate Compromise
A quality that stands the test of time, and an assurance of a cleaner tomorrow.
Learn more