B Corp Certified
As a B Corp, Parmi is part of a global community of businesses that meet high standards of social and environmental impact.
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Designed For Life. All Of It.
Created in Canada and consciously manufactured in Europe, where cycling, outdoor and fashion cross paths, delivering uncompromising quality and sustainability, always. Our product state of mind is simple : Bring fashion references into the authentic outdoor world. Bring technical & durable fabrics into fashion world.
Parmi lifewear is the go-to for premium branded outdoor lifewear in corporate gifting, events, and merch.
Born in the Canadian Landscape
Canadian brand established in Mont-Tremblant where the outdoors is the real life.
Uncompromising Quality
Industry-leading manufacturing techniques, finest quality fabrics and components and love of details.
Timeless Appeal
Richness of colours, timeless and versatile aesthetic and brand application with a unique edge.
Functional Minimalist
Practical performance, perfect fit and distraction-free products. Just straight easy.
Informal Fit
Casual fit for a modern and inclusive style flattering to all body shapes and ideal for layering up.
No Minimum Necessary
Parmi is looking to simplify your experience by developing mindfully considered multi-use & multi-style basics that could become your own.
Share your love of Parmi and discover our amazing value-oriented brand.
Your Own Branding
From original classics to innovative garments, we value simplicity, and we believe that a well-designed, premium garment doesn’t need to be loud and flashy. Simple, but not boring. Products that allow us to impose our own look.
We design with a smart creative approach because we believe a sustainable product is one with a long lifespan, so we won’t compromise for cost, fashion or gimmicks. This is why we make it a priority to reimagine ways of doing things .
Parmi Quality Standard
Each Parmi drop offers care-free luxury essentials standing the test of time. Clean aesthetic, tone-on-tone looks and sophisticated details make up our creative signature. Our design vision allows us to break from the preconceived mindset of the outdoor industry to reach and create new inspiring opportunities.
The possibilities are infinite, which is why our trail never ends, no matter where you’re heading to. So go ahead. We’ll meet you wherever your path leads.
