WHAT'S NEW
New Premium Essentials. New rich colors. New inclusive sizing (XXS-XXL). These timeless layers embrace premium fabrics and innovative technical details, bringing simplicity to everyday life.
SIMPLIFY YOUR SPRING TRANSITION
Performance-oriented fabrics offer unparalleled versatility and durability, making them the ideal foundation for your outdoor outfits. Parmi will seamlessly take you from winter to spring.
NO FRILLS. NO COMPROMISING.
Designed in Mont-Tremblant, Canada and made in Europe, our premium, versatile, and sustainable essentials are meant to keep the pace – anytime, anywhere – in the city or on the mountains. Combining the best of cycling, outdoor living, fashion and innovation to simplify your experience and help you reach new heights, regardless of the route you choose.
Our playground has no limits. And our product path never ends.
- One product.
MADE FOR YOUR LIFE ― ALL OF IT

Made for your Active Time
Made for the Outdoor
Made for your Travel Life
SHOP BY ACTIVITIES
We are committed to breaking the cycle of overconsumption. No-frills, no compromise..