Brand Ambassadors
At Parmi Lifewear, we value the connections we make with people everywhere and believe in the power of a unique brand image. This is why we are partnering with a team of trusted and talented ambassadors across the country.
Our most important objective is to illuminate our community and inspire with simple and engaging content.
Our ambassadors are not just representatives of our brand; they embody the values and mission of Parmi Lifewear. Each one brings their own story, passion, and creativity, helping us to reach diverse audiences and foster loyal relationships. Whether through their social media presence, community involvement, or inspiring projects, they help us share our message of quality, sustainability, and inclusivity.
Marie-Pier Préfontaine
“I've had the Free Range t-shirt since May and I wear it almost every day. I went on a big two-day ski hut adventure, and it was the only t-shirt I brought. I wore it when hiking, when relaxing, for sleeping and then when skiing the next day: it was perfect!”
MP Prefontatine
Jean-Michel Peloquin
"Consume wisely to encourage quality over quantity. Choose clothes that offer comfort for traveling and are versatile for any condition."
Jean-Michel Peloquin
Frico Du Sault
"As well as being an eco-friendly brand, Parmi’s simple, versatile and sustainable designs combat overconsumption and aim to simplify people's lives. That’s something I’ll never get tired of!"
Frédérique Du Sault
Dominick Ménard
"I'm a fan of timeless, logo-free or very discreet clothing with athletic properties (anti-odour, stretch, quick-drying) and versatility where you can wear the same piece on the bike, camping or at the café."
Dominick Ménard
Raphaël Couturier
“I’m always looking out for the best products and when I tested Parmi’s clothing and accessories, I immediately knew they would have a positive impact on my performance,” he said. “In addition to being perfect from a technical point of view, Parmi products look good and feel good. They’re efficient, stylish and comfortable. No compromises are being made.”
Raphaël Couturier
Alex Harvey
“Throughout my athletic career, I would wear black, blue or red clothing that was very tight and not at all versatile. Today I want to wear clothes that are suitable for my sporting activities as well as my everyday life. What I find extraordinary with Parmi is the combination of versatility, durability and style.”
Alex Harvey
