Designed for Every Day Life

Meet Olympic-Level Performance

Tested and approved by Canadian athletes Marie-Pier Préfontaine and Alex Harvey. These 2 athletes pushed their limits for the country, and now they're sharing their passion for the outdoor with you…. And their favorite Parmi picks.

Enjoy the Olympic Games with Parmi

Dans l'Oeil du Dragon I Parmi conquis un dragon.

- Radio-Canada

Listen the Show

PME Innovation I De la montagne... à l'apéro.

- La Presse

Read the article

Q&A: Sisters create brand inspired by the Canadian landscape and the outdoor experience

- The Vancouver Sun

Read the article

Rencontre avec les fondatrices de Parmi Lifewear

- La Presse

Read the article

FOR HER

FOR HIM

FOR ALL

FOR FUN

NO FRILLS. NO COMPROMISING.

Designed in Mont-Tremblant, Canada and made in Europe, our premium, versatile, and sustainable essentials are meant to keep the pace – anytime, anywhere – in the city or on the mountains. Combining the best of cycling, outdoor living, fashion and innovation to simplify your experience and help you reach new heights, regardless of the route you choose.

Our playground has no limits. And our product path never ends.
- One product.

Women's New Drop

Men's New Drop

Parmi Essentials

Unisex Drop

Merino Essentials

Everyday Accessories

Unisex Coast SS Shirt

Shirts

Women's Informal Bib Shorts

Cycling Bibs

Men's Everyday LS Shirt

Shirts

Men's Everyday Short

Shorts

European Tailoring

Lifewear Essentials

Sustainably Committed

Informal Style

Empowering Inclusivity

Designed here and manufactured in Europe (Portugal, Italy, Lithuania), where cycling, outdoor and fashion cross paths, delivering uncompromising quality and sustainability, always. Explore More

Because we aren’t supposed to choose the same paths each day, our products are designed to follow you on your own journey no matter where you're heading to.
Everywhere. Everyday. Shop Now

Two actionable paths drive our sustainability engagement and ensure it remains relevant on the long run: Minimal Waste & Maximal Usefulness. Discover Our Journey

A casual fit for a modern and inclusive style flattering to all body shapes and ideal for layering up. Get In Style

We value inclusive thinking throughout the whole day-to-day business development. Share Our Vision

European Tailoring

Lifewear Essentials

Sustainably Committed

Informal Style

Empowering Inclusivity

Designed here and manufactured in Europe (Portugal, Italy, Lithuania), where cycling, outdoor and fashion cross paths, delivering uncompromising quality and sustainability, always. Explore More

Because we aren’t supposed to choose the same paths each day, our products are designed to follow you on your own journey no matter where you're heading to.
Everywhere. Everyday. Shop Now

Two actionable paths drive our sustainability engagement and ensure it remains relevant on the long run: Minimal Waste & Maximal Usefulness. Discover Our Journey

A casual fit for a modern and inclusive style flattering to all body shapes and ideal for layering up. Get In Style

We value inclusive thinking throughout the whole day-to-day business development. Share Our Vision

News & Trends

View All Stories

Slaying the dragons: Reminiscing about our appearance on Dans l’œil du dragon.

Proving that at Parmi, we’re nothing less than fearless, our cofounders Véronik and Michèle Bastien – renowned for both their forward-thinking – presented Parmi to the five prominent entrepreneurs who make up the panel of Radio-Canada’s Dans l'oeil du dragon. (French Canada’s equivalent of the Dragons’ Den or Shark Tank.)

Jean-Michel Péloquin travels the world with Parmi

“With Parmi, I'm ready for anything at any time. I’m allergic to boredom and I feed off projects. Parmi is my ally for whatever I do and wherever I go.”

Born in the Canadian Landscape

Canadian brand established in Mont-Tremblant where the outdoors is the real life.

Responsible Fashion

Oeko-Tex, Bluesign® & GOTS certified material, audited factories and 100% eco-friendly packaging.

Never Tolerate Compromise

A quality that stands the test of time, and an assurance of a cleaner tomorrow.

Delight Experience

Personalized Service. Simple. Free Express Shipping. Simple Returns.

Meet Olympic-Level Performance

Meet Olympic-Level Performance

FOR HER

FOR HIM

FOR ALL

FOR FUN

NO FRILLS. NO COMPROMISING.

Parmi Essentials

Made for your Bike Ride

Made for your Active Time

Made for your Travel Life

News & Trends

Slaying the dragons: Reminiscing about our appearance on Dans l’œil du dragon.

Jean-Michel Péloquin travels the world with Parmi

CUSTOMER CARE

ABOUT US

PARMI NOUS