NO FRILLS. NO COMPROMISING.
Designed in Mont-Tremblant, Canada and made in Europe, our premium, versatile, and sustainable essentials are meant to keep the pace – anytime, anywhere – in the city or on the mountains. Combining the best of cycling, outdoor living, fashion and innovation to simplify your experience and help you reach new heights, regardless of the route you choose.
Our playground has no limits. And our product path never ends.
- One product.
Made for your Bike Ride
Made for your Active Time
Made for your Travel Life
![Slaying the dragons: Reminiscing about our appearance on Dans l’œil du dragon.](http://parmilifewear.com/cdn/shop/articles/1361_Parmi_Lifewear_Pitch_26_533x.jpg?v=1717726009)
Slaying the dragons: Reminiscing about our appearance on Dans l’œil du dragon.
Proving that at Parmi, we’re nothing less than fearless, our cofounders Véronik and Michèle Bastien – renowned for both their forward-thinking – presented Parmi to the five prominent entrepreneurs who make up the panel of Radio-Canada’s Dans l'oeil du dragon. (French Canada’s equivalent of the Dragons’ Den or Shark Tank.)