PREMIUM ESSENTIALS

New Merino Sherpa

New Merino Sherpa

Introducing our Unisex Merino Sherpa Essentials, designed for ultimate warmth and comfort and made of natural yarn. — Precision in every detail. Purpose in every fabric.⁠ 

B Corp Certified
As a B Corp, Parmi is part of a global community of businesses that meet high standards of social and environmental impact.
Born in the Canadian Landscape
Canadian brand established in Mont-Tremblant where the outdoors is the real life.
Never Tolerate Compromise
A quality that stands the test of time, and an assurance of a cleaner tomorrow.
Responsible Fashion
Oeko-Tex, Bluesign® & GOTS certified material, audited factories and 100% eco-friendly packaging.
Delight Experience
Personalized Service. Simple. Free Express Shipping. Simple Returns.

UNPARALLELED VERSATILITY

Performance-oriented fabrics offer unparalleled versatility and durability, making them the ideal foundation for your outdoor outfits. Parmi will seamlessly take you from the trail to the city.

SHADE OF FALL

Moka: Classic & Chic

Moka: Classic & Chic

Elegant yet grounding, the Moka palette brings warmth and dimension to any autumn look. It pairs effortlessly with neutrals — creating a refined balance that feels both natural and luxurious. 

A NEW WORLD OF ESSENTIALS

Experience a touch of innovation with our premium technical lifewear, where unmatched quality meets comfort.

A UNIQUE SIGNATURE

Original Layer System

Original Layer System

Parmi presents the Layering System — These essentials embrace a premium informal style that will make you stand out.

MADE FOR YOUR LIFE ALL OF IT

NO FRILLS. NO COMPROMISING.

Designed in Mont-Tremblant, Canada and made in Europe, our premium, versatile, and sustainable essentials are meant to keep the pace – anytime, anywhere – in the city or on the mountains. Combining the best of cycling, outdoor living, fashion and innovation to simplify your experience and help you reach new heights, regardless of the route you choose.

Our playground has no limits. And our product path never ends — An Uncompromising Versatility

SHOP BY ACTIVITIES

We are committed to breaking the cycle of overconsumption. No-frills, no compromise..

Trail Running

Cycling

Training

Mountain Biking

Travelling

Tested: Parmi’s Outdoor Apparel Is as Technical as It Is Chic
- Matador Nnetwork
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Dans l'Oeil du Dragon I Parmi conquis un dragon.
- Radio-Canada
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PME Innovation I De la montagne... à l'apéro.
- La Presse
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Q&A: Sisters create brand inspired by the Canadian landscape and the outdoor experience
- The Vancouver Sun
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Rencontre avec les fondatrices de Parmi Lifewear
- La Presse
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