Welcome to Parmi Lifewear

Welcome to Parmi Lifewear

Unmatched quality. Inspired by the Canadian landscape.

ENJOY AN EXCLUSIVE LA PRESSE ACCESS

For any purchase over $100, receive a $55 Parmi Gift.

Get priority access to our premium quality outdoor essentials and discover (or rediscover) the simplicity of the Parmi experience! Exclusively online, for a limited time, use code : M-LAPRESSE-CADEAU

During this time of overconsumption, join us in making responsible choices.
Explore Parmi New Arrivals

* This code is only valid online and cannot be applied to past purchases. Cannot be combined with other offers. Valid until Nov. 19, 2023 at 11:59PM EST. Use code and the gift will automatically be added to your order.
WOMENSWEAR

A selection of garments sporting flattering cuts. Enhanced with smart details so you can do more with less. Zero compromise on style or comfort.

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UNISEX STYLES

All-purpose and cleverly designed clothing. Offering an informal fit that suits men and women, and that is adapted to the active lifestyle of all outdoor enthusiasts.

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MENSWEAR

A collection that combines premium quality materials, optimal comfort and innovative technical details for everyday versatility and simplicity.

EXPLORE
WOMENSWEAR

A selection of garments sporting flattering cuts. Enhanced with smart details so you can do more with less. Zero compromise on style or comfort.

EXPLORE
UNISEX STYLES

All-purpose and cleverly designed clothing. Offering an informal fit that suits men and women, and that is adapted to the active lifestyle of all outdoor enthusiasts.

EXPLORE
MENSWEAR

A collection that combines premium quality materials, optimal comfort and innovative technical details for everyday versatility and simplicity.

EXPLORE

European Craftmanship

Each Parmi drop offers care-free luxury essentials standing the test of time. Clean aesthetic, tone-on-tone looks and sophisticated details make up our creative signature.

All thoughtfully considered, we have partnered up with trusted manufacturers from Italy, Portugal & Lithuania, which were chosen because they met our quality standards and stood out for their level of expertise, high technology, internal values and sustainable consciousness.

Our Sustainable Commitment
SHOP MERINO
SHOP TOP-REVIEWED STYLES

A BRAND WITH AN INSPIRING MISSION
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Michèle Bastien: A Founder With a Mission

Michèle Bastien: A Founder With a Mission

This isn’t Michèle Bastien's first rodeo as a business owner, but this time around she set out to do things a bit differently.

 

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Véronik Bastien: Parmi’s 4 promises to the community

Véronik Bastien: Parmi’s 4 promises to the community

It was essential for the co-founder and director of brand strategy that Parmi entered the high-end market with a  "no-bullshit" mindset, with strong values of inclusiveness and eco-responsibility.

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