![](http://parmilifewear.com/cdn/shop/files/1361_Parmi_Lifewear_Pitch_26_b90b91c1-8ba7-4aac-8c6b-786a06a3bfe2.jpg?v=1718212936&width=2000)
Mission accomplished.
Dans l'Oeil Du Dragon
Proving that at Parmi, we’re nothing less than fearless, our cofounders Véronik and Michèle Bastien – renowned for both their forward-thinking – presented Parmi to the five prominent entrepreneurs who make up the panel of Radio-Canada’s Dans l'Oeil Du Dragon. (French Canada’s equivalent of the Dragons’ Den or Shark Tank.)
It didn’t take long for the dragons to grasp Parmi's concept !!!
![](http://parmilifewear.com/cdn/shop/files/Screenshot_2024-06-12_at_1.32.46_PM.png?v=1718213571&width=2000)
It's approach and raison d’être –
convinced the dragons to invest.
A special thank you to Isabelle Chevalier, an inspiring businesswoman with a passion for entrepreneurship and sports, who believes in the future of our company and emphasizes female leadership. Together, we aim to simplify an industry that encourages over-consumption, and to break the market with quality over quantity.
Women Leadership
“ By participating in Dans l'oeil du dragon, we wanted to raise awareness about Parmi’s mission; a mission that motivates us to create sustainable, conscious and timeless solutions that have a positive impact on people's lives, as well as our industry. Parmi is a premium, unpretentious lifestyle brand, providing durable, technical clothing and accessories that are ideal for everyday life, with no frills and no compromise,” - Véronik Bastien