Mission accomplished.

Dans l'Oeil Du Dragon

Proving that at Parmi, we’re nothing less than fearless, our cofounders Véronik and Michèle Bastien – renowned for both their forward-thinking – presented Parmi to the five prominent entrepreneurs who make up the panel of Radio-Canada’s Dans l'Oeil Du Dragon. (French Canada’s equivalent of the Dragons’ Den or Shark Tank.)

It didn’t take long for the dragons to grasp Parmi's concept !!!

Enjoy Parmi Dragon's Special Offer

To celebrate, enjoy a special 15% off sitewide (until June 30, 2024)
Meet Parmi's premium, versatile and eco-innovative essentials. Made for life - all of it.

It's approach and raison d’être –
convinced the dragons to invest.

A special thank you to Isabelle Chevalier, an inspiring businesswoman with a passion for entrepreneurship and sports, who believes in the future of our company and emphasizes female leadership. Together, we aim to simplify an industry that encourages over-consumption, and to break the market with quality over quantity.

Women Leadership

“ By participating in Dans l'oeil du dragon, we wanted to raise awareness about Parmi’s mission; a mission that motivates us to create sustainable, conscious and timeless solutions that have a positive impact on people's lives, as well as our industry. Parmi is a premium, unpretentious lifestyle brand, providing durable, technical clothing and accessories that are ideal for everyday life, with no frills and no compromise,” - Véronik Bastien