We are Parmi
Born and designed in the Canadian landscape and made in Europe with the finest technology and a sustainable production path, we make the best high quality lifewear essentials good for every part of your active lifestyle.
We are rooted at the intersection where cycling, outdoor living, innovation and fashion cross paths and we aim to simplify closets by developing mindfully considered multi-use & multi-style products that facilitate every part of your life whether you are in town, on the trail or in the nature of a mountain.
Simplify The Outdoor Experience.
Your Lifestyle is the Best Style
Inspired by a desire to make cycling simpler and more inclusive and designed with the best European suppliers in the industry.
Inspired by the beauty of the city. Music, art and culture are brilliant sparks of our diverse world.
Inspired by the beauty of the Alpes, where there is no limit, with summits that keep blowing our minds every morning.
Wear it Outside. Wear it Out.
From original classics to innovative garments, we value simplicity, and we believe that a well-designed, premium garment doesn’t need to be loud and flashy, it simply speaks for itself. We design with a smart creative approach because we believe a sustainable product is one with a long lifespan, so we won’t compromise for cost, fashion or gimmicks.
Good for every part of your active lifestyle - from the trails to the asphalt.
