Designed for Every Day Life

Meet Olympic-Level Performance

Meet Olympic-Level Performance

From conquering the trails to inspiring everyday adventures, Olympic champions Marie-Pier Préfontaine and Alex Harvey know what it takes to reach peak performance. 

Parmi's Olympic Athletes' Must-try

Even though they've retired from competitive sport, their dedication to excellence remains strong. And they've put their experience to work, helping to design premium technical gear that's ready for whatever life throws your way.

Discover inspiring selections made for life, all of it. Whether you're exploring a new city, hitting the trails, or enjoying a relaxing weekend, Parmi Lifewear provides the comfort, durability, and performance you need to reach your own personal peak.

Olympic Alpine Skier

Olympic Nordic Skier

Born in the Canadian Landscape
Canadian brand established in Mont-Tremblant where the outdoors is the real life.
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Responsible Fashion
Oeko-Tex, Bluesign® & GOTS certified material, audited factories and 100% eco-friendly packaging.
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Delight Experience
Personalized Service. Simple Buying Process. Fast Shipping. Simple Returns.
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Never Tolerate Compromise
A quality that stands the test of time, and an assurance of a cleaner tomorrow.
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