Brand Ambassadors

At Parmi Lifewear, we value the connections we make with people everywhere and believe in the power of a unique brand image. This is why we are partnering with a team of trusted and talented ambassadors across the country.

Our most important objective is to illuminate our community and inspire with simple and engaging content.

Our ambassadors are not just representatives of our brand; they embody the values and mission of Parmi Lifewear. Each one brings their own story, passion, and creativity, helping us to reach diverse audiences and foster loyal relationships. Whether through their social media presence, community involvement, or inspiring projects, they help us share our message of quality, sustainability, and inclusivity.

Marie-Pier Préfontaine

From  Pemberton, Canada

The super-G and giant slalom specialist descended the world’s most impressive peaks during her pro career. Now, almost a decade since retiring from competitive skiing, her yen for adventure and zest for exploring continue to lead her back to the mountains, where she finds calmness in the intensity of her efforts.

Get to be inspired by this Olympic skier who meets, since retiring from competitive skiing, her yen for adventure and zest for exploring back in the mountains, where she finds calmness in the intensity of her efforts. 

“I've had the Free Range t-shirt since May and I wear it almost every day. I went on a big two-day ski hut adventure, and it was the only t-shirt I brought. I wore it when hiking, when relaxing, for sleeping and then when skiing the next day: it was perfect!”

MP Prefontatine

Jean-Michel Peloquin

From Montreal, Canada

"Actor, director, host, director of photography... Jean-Michel Péloquin is the man of a thousand hats. A talented man and an accomplished globetrotter (he has visited over 60 countries), the self-described anti-animator lives his life like a documentary, unfiltered and natural."

Get to be inspired by the man who travels around the globe, and who you'll have the chance to see on EXPAT, taking you from the Caribbean to Scandinavia, California and South America to surf, dive, biker and hiker.

"Consume wisely to encourage quality over quantity. Choose clothes that offer comfort for traveling and are versatile for any condition."

Jean-Michel Peloquin

Frico Du Sault

From Mont-Tremblant, Canada

Golf, tennis, downhill skiing, wakesurfing, soccer, fly fishing, mountain biking… You name it, and chances are that Frédérique (Frico) Du Sault has tried it. It was in the heart of Mont-Tremblant’s beautiful surroundings that young Frico fell in love with the great outdoors: The lake, the forest, the slopes all quickly became her expansive playground, a corner of paradise where she could move freely with her brothers, her sister and her friends.

Get to be inspired by the newest member of our Parmi family: A true lover of the outdoors who inspires us to embrace new adventures.

"As well as being an eco-friendly brand, Parmi’s simple, versatile and sustainable designs combat overconsumption and aim to simplify people's lives. That’s something I’ll never get tired of!"

Frédérique Du Sault


Dominick Ménard

From Bromont, Canada

Dom lives the “van life” full-time these days, criss-crossing provinces, states and countries in search of bike trails to explore. To help make his dream come true, he made the conscious choice to stick with the essentials, especially when it came to his clothing. His wardrobe consists of select items from Parmi’s collection that are part and parcel of his adventures, from Vancouver cafés to Patagonian peaks.

Get to be inspired by the man who perfectly carry Parmi's values, and who is testing Parmi's products over and over... from Victoria to Patagonia (for 20,000km).

"I'm a fan of timeless, logo-free or very discreet clothing with athletic properties (anti-odour, stretch, quick-drying) and versatility where you can wear the same piece on the bike, camping or at the café."

Dominick Ménard

Raphaël Couturier

From Canmore, Canada

Canmore’s gigantic playground provides Raphaël with all the space he needs to prepare, especially during shoulder seasons when – in the Rockies – it’s quite possible to both ski and cycle in the same day. The world-class athlete proudly associated himself with the Parmi brand after trying its products and determining that they met his needs in every way.

Get to be inspired by this world-class athlete who has recently join the team with many mountain bike challenges ahead.

“I’m always looking out for the best products and when I tested Parmi’s clothing and accessories, I immediately knew they would have a positive impact on my performance,” he said. “In addition to being perfect from a technical point of view, Parmi products look good and feel good. They’re efficient, stylish and comfortable. No compromises are being made.”

Raphaël Couturier

Alex Harvey

From Mont Sainte-Anne, Canada

Alex Harvey was only three years old when he first put on a pair of cross-country skis. His father – Pierre Harvey, the first Canadian ever to win a Cross-Country World Cup – passed on his love for the sport to son Alex in Saint-Ferréol-les-Neiges’ magical trails, located at the base of Mont-Sainte-Anne’s slopes.

Get to be inspired by a professional-athlete-now-turned-lawyer-and-father who perfectly carry Parmi's values, and who is enjoying Parmi's products in his active and well balanced outdoor lifestyle... from the trails to the family jam to the office.

“Throughout my athletic career, I would wear black, blue or red clothing that was very tight and not at all versatile. Today I want to wear clothes that are suitable for my sporting activities as well as my everyday life. What I find extraordinary with Parmi is the combination of versatility, durability and style.”

Alex Harvey