Brand Ambassadors

At Parmi Lifewear, we value the connections we make with people everywhere and believe in the power of a unique brand image. This is why we are partnering with a team of trusted and talented ambassadors across the country.

Our most important objective is to illuminate our community and inspire with simple and engaging content.

Our ambassadors are not just representatives of our brand; they embody the values and mission of Parmi Lifewear. Each one brings their own story, passion, and creativity, helping us to reach diverse audiences and foster loyal relationships. Whether through their social media presence, community involvement, or inspiring projects, they help us share our message of quality, sustainability, and inclusivity.

Marie-Pier Préfontaine

From  Pemberton, Canada

The super-G and giant slalom specialist descended the world’s most impressive peaks during her pro career. Now, almost a decade since retiring from competitive skiing, her yen for adventure and zest for exploring continue to lead her back to the mountains, where she finds calmness in the intensity of her efforts.

Get to be inspired by this Olympic skier who meets, since retiring from competitive skiing, her yen for adventure and zest for exploring back in the mountains, where she finds calmness in the intensity of her efforts. 

“I've had the Free Range t-shirt since May and I wear it almost every day. I went on a big two-day ski hut adventure, and it was the only t-shirt I brought. I wore it when hiking, when relaxing, for sleeping and then when skiing the next day: it was perfect!”

MP Prefontatine

Jean-Michel Peloquin

From Montreal, Canada

"Actor, director, host, director of photography... Jean-Michel Péloquin is the man of a thousand hats. A talented man and an accomplished globetrotter (he has visited over 60 countries), the self-described anti-animator lives his life like a documentary, unfiltered and natural."

Get to be inspired by the man who travels around the globe, and who you'll have the chance to see on EXPAT, taking you from the Caribbean to Scandinavia, California and South America to surf, dive, biker and hiker.