Share The Path

A collection of inspiring stories, guides and tips to simplify your outdoor journey, and help you be ready to share the path wherever your day leads you.

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Parmi Moments
Sustainability
Products & Fashion Guides
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Featured Articles

Parmi, More Than a Simple Name||Parmi, plus qu’un simple nom
Parmi Moments -
04.11.2022
By Parmi Editorial Team

Parmi, More Than a Simple Name

Parmi was founded after a long creative journey. We wanted to touch the mind and heart of our community.

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Gorpcore: Bridging the Gap between Fashion and the Outdoors
Products & Fashion Guides -
14.03.2023
By Parmi Editorial Team

Gorpcore: Bridging the Gap between Fashion and the Outdoors

Gorpcore isn’t just a passing trend or a fad. It's a clever, simple style that bridges the gap between fashion and outdoor sports to meet the needs of everyday life.

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Latest Posts

When the Outdoors nurture an Artistic Streak: Getting to know Florence Dostie-Ménard
When the Outdoors nurture an Artistic Streak: Getting to know Florence Dostie-Ménard
Parmi Moments -
13.08.2023
By Parmi Editorial Team
An outstanding graphic designer and seasoned athlete, she beautifully combines her artistic flair with her love of sports.  Get to know the woman who perfectly embodies Parmi’s values.  
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5 Reasons to choose Versatile and Sustainable Clothing
5 Reasons to choose Versatile and Sustainable Clothing
Sustainability -
03.08.2023
By Parmi Editorial Team
With so many reasons to switch to a versatile and sustainable wardrobe, we’ve targeted five key points that are sure to get you on the path to remake your wardrobe… beginning now!
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From the ride to the BBQ: How Parmi Is Rethinking the Cycling Experience||De la ride à la terrasse : Comment Parmi repense l’expérience vélo
From the ride to the BBQ: How Parmi Is Rethinking the Cycling Experience
Parmi Moments -
14.06.2023
By Parmi Editorial Team
To simplify the cycling experience, Parmi relies on essentials that sport a more relaxed style and give cyclists a sense of confidence. 
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How Multi-Use and Multi-Style Clothing Is Making Life Simpler||Comment le multifonction et le multistyle vous simplifient la vie
How Multi-Use and Multi-Style Clothing Is Making Life Simpler
Community -
14.06.2023
By Parmi Editorial Team
Its cut, its colours, its fabric and its technical details are adaptable to various environments and activities, meaning you don’t have to change your outfit several times during the same day. 
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Pertex® and Parmi: a Pairing that’s Made to Last||Pertex® x Parmi : un mariage parfait sur toutes les coutures
Pertex® and Parmi: a Pairing that’s Made to Last
Products & Fashion Guides -
24.04.2023
By Parmi Editorial Team
Parmi Product & Innovation Team has decided to work with Pertex®, a brand recognized for its technical, lightweight and durable fabrics, and increasingly sought after in the outdoor industry. 
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Michèle Bastien: a Founder with a Mission||Michèle Bastien, une fondatrice en mission
Michèle Bastien: a Founder with a Mission
Parmi Moments -
24.04.2023
By Parmi Editorial Team
This isn’t Michèle Bastien's first rodeo as a business owner, but this time around she set out to do things a bit differently. 
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Simplify The Family Outdoor Experience||Simplifier le plein air en famille
Simplify The Family Outdoor Experience
Parmi Moments -
14.03.2023
By Parmi Editorial Team
Everything is a Story: How Our Founders Simplify their Family Outdoor Experience Here, they share their top tips for simplifying outdoor activities with children to create lasting memories.
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The Best Pit Stops in Quebec for Outdoor Lovers||Les meilleurs pit stops plein air du Québec
The Best Pit Stops in Quebec for Outdoor Lovers
Community -
14.03.2023
By Parmi Editorial Team
We’ve put together a list of 10 locations in Quebec that will make your adventures – in the city or the mountain – even more enjoyable, whether you’re flying solo, or with friends or family.
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Gorpcore: Bridging the Gap between Fashion and the Outdoors
Gorpcore: Bridging the Gap between Fashion and the Outdoors
Products & Fashion Guides -
14.03.2023
By Parmi Editorial Team
Gorpcore isn’t just a passing trend or a fad. It's a clever, simple style that bridges the gap between fashion and outdoor sports to meet the needs of everyday life.
Read more
Parmi, Bringing You Portuguese Mastery||Le savoir-faire portugais parmi nous
Parmi, Bringing You Portuguese Mastery
Products & Fashion Guides -
08.01.2023
By Parmi Editorial Team
Upon receiving your first Parmi Lifewear order, you might notice the name of this scenic European country on some of our labels.
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Denis Jouglard: The European Wind in the Sails of Parmi||Denis Jouglard : le vent européen dans les voiles de Parmi
Denis Jouglard: The European Wind in the Sails of Parmi
Parmi Moments -
07.01.2023
By Parmi Editorial Team
We spoke with our Technical Designer and cycling clothing savant about his role within our team.
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10 Tips for Enjoying Winter Running||10 astuces pour aimer courir l’hiver
10 Tips for Enjoying Winter Running
Community -
06.01.2023
By Parmi Editorial Team
There is no better remedy for seasonal depression than to keep moving in the winter. And beating the cold is even more fun when you’re well prepared.
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Parmi, More Than a Simple Name||Parmi, plus qu’un simple nom
Parmi, More Than a Simple Name
Parmi Moments -
04.11.2022
By Parmi Editorial Team
Parmi was founded after a long creative journey. We wanted to touch the mind and heart of our community.
Read more
Merino Wool, Why We Picked It
Merino Wool, Why We Picked It
Products & Fashion Guides -
04.11.2022
By Parmi Editorial Team
Everything you need to know about the world’s highest-performing natural fiber. Quality and sustainability at first.  
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Sustainability and Durability - Why Do We Care?||L’écoresponsabilité durable dans l'industrie du lifewear
Sustainability and Durability - Why Do We Care?
Sustainability -
04.11.2022
By Parmi Editorial Team
With so much eco-friendly terminology out there today, it’s hard to keep it all straight.
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5 Tips to Simplify Your Wardrobe||5 astuces pour simplifier votre garde-robe
5 Tips to Simplify Your Wardrobe
Products & Fashion Guides -
04.11.2022
By Parmi Editorial Team
Owning fewer clothes can open your eyes – and mind – to the power of less.
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Virginie Brunet: A Visionary of Timeless Simplicity||Virginie Brunet, une visionnaire et passionnée du design
Virginie Brunet: A Visionary of Timeless Simplicity
Parmi Moments -
04.11.2022
By Parmi Editorial Team
As the Head of Design for Parmi Lifewear, Virginie Brunet masters the art of designing technical clothing.
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5 of Quebec’s Best Trails to Explore this Fall||Les 5 plus beaux sentiers du Québec à explorer cet automne
5 of Quebec’s Best Trails to Explore this Fall
Outdoor Stories -
04.11.2022
By Parmi Editorial Team
Best trails to walk, run, ride or even glide through at any time of the year – with breathtaking views, fun family-friendly activities and bonus pit stops along the way. 
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