Share The Path

A collection of inspiring stories, guides and tips to simplify your outdoor journey, and help you be ready to share the path wherever your day leads you.

All Articles
Parmi Moments
Sustainability
Products & Fashion Guides
Outdoor Stories

Featured Articles

Parmi springs into the new season with a drop that reflects its community
Community -
06.03.2024
By Parmi Editorial Team

Parmi springs into the new season with a drop that reflects its community

With its new 2024 spring / summer drop, Parmi reinforces that commitment by offering premium quality and exceptionally versatile essentials, specifically made to simplify the daily lives of outdoor enthusiasts.
Read more
Embracing Simplicity: 5 Benefits of Travelling Light
Community -
14.02.2024
By Parmi Editorial Team

Embracing Simplicity: 5 Benefits of Travelling Light

The first time you go on vacation without a suitcase bursting with clothing options can be a challenge, but it won’t be long before you enjoy the benefits: For your wallet, for yourself, and for the environment.

Read more

Latest Posts

Dare to diversify: Meet multidisciplinary outdoor lover Frico Du Sault
Dare to diversify: Meet multidisciplinary outdoor lover Frico Du Sault
Community -
24.04.2024
By Parmi Editorial Team
Golf, tennis, downhill skiing, wakesurfing, soccer, fly fishing, mountain biking… You name it, and chances are that Frico Du Sault has tried it. Get to know the newest member of our Parmi family: A...
Read more
5 bucket list mountain biking destinations near Quebec City
5 bucket list mountain biking destinations near Quebec City
Outdoor Stories -
17.04.2024
By Parmi Editorial Team
Here are five must-see mountain biking destinations, perfect for enjoying all that Quebec nature has to offer, without compromise. As a bonus, discover the style recommendations of Virginie Brunet,...
Read more
Parmi springs into the new season with a drop that reflects its community
Parmi springs into the new season with a drop that reflects its community
Community -
06.03.2024
By Parmi Editorial Team
With its new 2024 spring / summer drop, Parmi reinforces that commitment by offering premium quality and exceptionally versatile essentials, specifically made to simplify the daily lives of outdoor...
Read more
Raphaël Couturier: 5 tips for getting ready for mountain bike season
Raphaël Couturier: 5 tips for getting ready for mountain bike season
Community -
29.02.2024
By Parmi Editorial Team
Canmore’s gigantic playground provides Raphaël with all the space he needs to prepare, especially during shoulder seasons when – in the Rockies – it’s quite possible to both ski and cycle in the s...
Read more
Embracing Simplicity: 5 Benefits of Travelling Light
Embracing Simplicity: 5 Benefits of Travelling Light
Community -
14.02.2024
By Parmi Editorial Team
The first time you go on vacation without a suitcase bursting with clothing options can be a challenge, but it won’t be long before you enjoy the benefits: For your wallet, for yourself, and for th...
Read more
Finding the right balance: Alex Harvey’s post-retirement life
Finding the right balance: Alex Harvey’s post-retirement life
Community -
04.01.2024
By Parmi Editorial Team
Alex Harvey was only three years old when he first put on a pair of cross-country skis. His father – Pierre Harvey, the first Canadian ever to win a Cross-Country World Cup – passed on his love for...
Read more
Glide into winter: 5 reasons to take up cross-country skiing
Glide into winter: 5 reasons to take up cross-country skiing
Outdoor Stories -
07.12.2023
By Parmi Editorial Team
Whether you’re in the heart of a snowy town or surrounded by majestic mountains, cross-country skiing – with its three distinct styles (classic, skate and nordic, also known as off-piste) – provide...
Read more
3 tips to easily master the art of layering
3 tips to easily master the art of layering
Products & Fashion Guides -
05.12.2023
By Parmi Editorial Team
Clothing is key when it comes to fully enjoying your winter outdoor activities. You don’t want to be too hot, nor do you want to be too cold. The solution rests in layering.
Read more
Véronik Bastien: Parmi’s 4 promises to the community
Véronik Bastien: Parmi’s 4 promises to the community
Parmi Moments -
02.11.2023
By Parmi Editorial Team
It was essential for the co-founder and director of brand strategy that Parmi entered the high-end market with a  "no-bullshit" mindset, with strong values of inclusiveness and eco-responsibility.
Read more
When the Outdoors nurture an Artistic Streak: Getting to know Florence Dostie-Ménard
When the Outdoors nurture an Artistic Streak: Getting to know Florence Dostie-Ménard
Parmi Moments -
13.08.2023
By Parmi Editorial Team
An outstanding graphic designer and seasoned athlete, she beautifully combines her artistic flair with her love of sports.  Get to know the woman who perfectly embodies Parmi’s values.  
Read more
5 Reasons to choose Versatile and Sustainable Clothing
5 Reasons to choose Versatile and Sustainable Clothing
Sustainability -
03.08.2023
By Parmi Editorial Team
With so many reasons to switch to a versatile and sustainable wardrobe, we’ve targeted five key points that are sure to get you on the path to remake your wardrobe… beginning now!
Read more
From the ride to the BBQ: How Parmi Is Rethinking the Cycling Experience||De la ride à la terrasse : Comment Parmi repense l’expérience vélo
From the ride to the BBQ: How Parmi Is Rethinking the Cycling Experience
Parmi Moments -
14.06.2023
By Parmi Editorial Team
To simplify the cycling experience, Parmi relies on essentials that sport a more relaxed style and give cyclists a sense of confidence. 
Read more
How Multi-Use and Multi-Style Clothing Is Making Life Simpler||Comment le multifonction et le multistyle vous simplifient la vie
How Multi-Use and Multi-Style Clothing Is Making Life Simpler
Community -
14.06.2023
By Parmi Editorial Team
Its cut, its colours, its fabric and its technical details are adaptable to various environments and activities, meaning you don’t have to change your outfit several times during the same day. 
Read more
Pertex® and Parmi: a Pairing that’s Made to Last||Pertex® x Parmi : un mariage parfait sur toutes les coutures
Pertex® and Parmi: a Pairing that’s Made to Last
Products & Fashion Guides -
24.04.2023
By Parmi Editorial Team
Parmi Product & Innovation Team has decided to work with Pertex®, a brand recognized for its technical, lightweight and durable fabrics, and increasingly sought after in the outdoor industry. 
Read more
Michèle Bastien: A Founder With a Mission
Michèle Bastien: A Founder With a Mission
Parmi Moments -
24.04.2023
By Parmi Editorial Team
This isn’t Michèle Bastien's first rodeo as a business owner, but this time around she set out to do things a bit differently.  
Read more
Simplify The Family Outdoor Experience||Simplifier le plein air en famille
Simplify The Family Outdoor Experience
Parmi Moments -
14.03.2023
By Parmi Editorial Team
Everything is a Story: How Our Founders Simplify their Family Outdoor Experience Here, they share their top tips for simplifying outdoor activities with children to create lasting memories.
Read more
The Best Pit Stops in Quebec for Outdoor Lovers||Les meilleurs pit stops plein air du Québec
The Best Pit Stops in Quebec for Outdoor Lovers
Community -
14.03.2023
By Parmi Editorial Team
We’ve put together a list of 10 locations in Quebec that will make your adventures – in the city or the mountain – even more enjoyable, whether you’re flying solo, or with friends or family.
Read more
Gorpcore: Bridging the Gap between Fashion and the Outdoors
Gorpcore: Bridging the Gap between Fashion and the Outdoors
Products & Fashion Guides -
14.03.2023
By Parmi Editorial Team
Gorpcore isn’t just a passing trend or a fad. It's a clever, simple style that bridges the gap between fashion and outdoor sports to meet the needs of everyday life.
Read more
Parmi, Bringing You Portuguese Mastery
Parmi, Bringing You Portuguese Mastery
Products & Fashion Guides -
08.01.2023
By Parmi Editorial Team
Upon receiving your first Parmi Lifewear order, you might notice the name of this scenic European country on some of our labels.
Read more
Denis Jouglard: The European Wind in the Sails of Parmi||Denis Jouglard : le vent européen dans les voiles de Parmi
Denis Jouglard: The European Wind in the Sails of Parmi
Parmi Moments -
07.01.2023
By Parmi Editorial Team
We spoke with our Technical Designer and cycling clothing savant about his role within our team.
Read more
10 Tips for Enjoying Winter Running
10 Tips for Enjoying Winter Running
Community -
06.01.2023
By Parmi Editorial Team
There is no better remedy for seasonal depression than to keep moving in the winter. And beating the cold is even more fun when you’re well prepared.  
Read more
Parmi, More Than a Simple Name||Parmi, plus qu’un simple nom
Parmi, More Than a Simple Name
Parmi Moments -
04.11.2022
By Parmi Editorial Team
Parmi was founded after a long creative journey. We wanted to touch the mind and heart of our community.
Read more
Merino Wool, Why We Picked It
Merino Wool, Why We Picked It
Products & Fashion Guides -
04.11.2022
By Parmi Editorial Team
Everything you need to know about the world’s highest-performing natural fiber. Quality and sustainability at first.  
Read more
Sustainability and Durability - Why Do We Care?||L’écoresponsabilité durable dans l'industrie du lifewear
Sustainability and Durability - Why Do We Care?
Sustainability -
04.11.2022
By Parmi Editorial Team
With so much eco-friendly terminology out there today, it’s hard to keep it all straight.
Read more
5 Tips to Simplify Your Wardrobe||5 astuces pour simplifier votre garde-robe
5 Tips to Simplify Your Wardrobe
Products & Fashion Guides -
04.11.2022
By Parmi Editorial Team
Owning fewer clothes can open your eyes – and mind – to the power of less.
Read more
Virginie Brunet: A Visionary of Timeless Simplicity||Virginie Brunet, une visionnaire et passionnée du design
Virginie Brunet: A Visionary of Timeless Simplicity
Parmi Moments -
04.11.2022
By Parmi Editorial Team
As the Head of Design for Parmi Lifewear, Virginie Brunet masters the art of designing technical clothing.
Read more
5 of Quebec’s Best Trails to Explore this Fall||Les 5 plus beaux sentiers du Québec à explorer cet automne
5 of Quebec’s Best Trails to Explore this Fall
Outdoor Stories -
04.11.2022
By Parmi Editorial Team
Best trails to walk, run, ride or even glide through at any time of the year – with breathtaking views, fun family-friendly activities and bonus pit stops along the way. 
Read more