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Outfit Creator News & Trends Marketplace

Share The Path

A collection of inspiring stories, guides and tips to simplify your outdoor journey, and help you be ready to share the path wherever your day leads you.

Products & Fashion Guides

Outdoor Stories

Featured Articles

Slaying the dragons: Reminiscing about our appearance on Dans l’œil du dragon.

Parmi Moments -

12.06.2024

By Parmi Editorial Team

Slaying the dragons: Reminiscing about our appearance on Dans l’œil du dragon.

Proving that at Parmi, we’re nothing less than fearless, our cofounders Véronik and Michèle Bastien – renowned for both their forward-thinking – presented Parmi to the five prominent entrepreneurs who make up the panel of Radio-Canada’s Dans l'oeil du dragon. (French Canada’s equivalent of the Dragons’ Den or Shark Tank.)

Embracing Simplicity: 5 Benefits of Travelling Light

Community -

14.02.2024

By Parmi Editorial Team

Embracing Simplicity: 5 Benefits of Travelling Light

The first time you go on vacation without a suitcase bursting with clothing options can be a challenge, but it won’t be long before you enjoy the benefits: For your wallet, for yourself, and for the environment.

Latest Posts

Technical Fabrics: The Key to Simplifying the Layering Season

Technical Fabrics: The Key to Simplifying the Layering Season

Products & Fashion Guides -

By Parmi Editorial Team

Layering with technical fabrics is more than just practical—it’s an opportunity to create a versatile wardrobe that effortlessly adapts to the changing seasons.

Mont-Tremblant: Where the Outdoors, Fashion and Innovation Cross Paths

Mont-Tremblant: Where the Outdoors, Fashion and Innovation Cross Paths

Parmi Moments -

By Parmi Editorial Team

The diversity of the terrain and climate makes Mont-Tremblant an ideal playground to put Parmi products to the test.

Jean-Michel Péloquin travels the world with Parmi

Jean-Michel Péloquin travels the world with Parmi

By Parmi Editorial Team

“With Parmi, I'm ready for anything at any time. I’m allergic to boredom and I feed off projects. Parmi is my ally for whatever I do and wherever I go.”

Olympic skier MP Préfontaine’s Top 5 reasons to love the mountains

Olympic skier MP Préfontaine’s Top 5 reasons to love the mountains

By Parmi Editorial Team

Get to be inspired by this Olympic skier who meets, since retiring from competitive skiing, her yen for adventure and zest for exploring back in the mountains, where she finds calmness in the inte...

Alex Harvey’s Top 4 reasons why you should give trail running a go

Alex Harvey’s Top 4 reasons why you should give trail running a go

Outdoor Stories -

By Parmi Editorial Team

Whether with a group or solo, trail running is a must-try outdoor activity this summer. Here’s why Alex fell under its charm, and remember that like in life in general, a balanced approach – combin...

Slaying the dragons: Reminiscing about our appearance on Dans l’œil du dragon.

Slaying the dragons: Reminiscing about our appearance on Dans l’œil du dragon.

Parmi Moments -

By Parmi Editorial Team

Proving that at Parmi, we’re nothing less than fearless, our cofounders Véronik and Michèle Bastien – renowned for both their forward-thinking – presented Parmi to the five prominent entrepreneurs ...

Decluttering and breathing easier: dive into Dominick Ménard’s inspiring lifestyle

Decluttering and breathing easier: dive into Dominick Ménard’s inspiring lifestyle

By Parmi Editorial Team

Imagine enjoying perfect serenity: No longer fretting every morning about what to wear; living in a small, cozy space with only the items you need; leading the healthy lifestyle you strive for; tra...

Dare to diversify: Meet multidisciplinary outdoor lover Frico Du Sault

Dare to diversify: Meet multidisciplinary outdoor lover Frico Du Sault

By Parmi Editorial Team

Golf, tennis, downhill skiing, wakesurfing, soccer, fly fishing, mountain biking… You name it, and chances are that Frico Du Sault has tried it. Get to know the newest member of our Parmi family: A...

5 bucket list mountain biking destinations near Quebec City

5 bucket list mountain biking destinations near Quebec City

Outdoor Stories -

By Parmi Editorial Team

Here are five must-see mountain biking destinations, perfect for enjoying all that Quebec nature has to offer, without compromise. As a bonus, discover the style recommendations of Virginie Brunet,...

Parmi springs into the new season with a drop that reflects its community

Parmi springs into the new season with a drop that reflects its community

By Parmi Editorial Team

With its new 2024 spring / summer drop, Parmi reinforces that commitment by offering premium quality and exceptionally versatile essentials, specifically made to simplify the daily lives of outdoor...

Raphaël Couturier: 5 tips for getting ready for mountain bike season

Raphaël Couturier: 5 tips for getting ready for mountain bike season

By Parmi Editorial Team

Canmore’s gigantic playground provides Raphaël with all the space he needs to prepare, especially during shoulder seasons when – in the Rockies – it’s quite possible to both ski and cycle in the s...

Embracing Simplicity: 5 Benefits of Travelling Light

Embracing Simplicity: 5 Benefits of Travelling Light

By Parmi Editorial Team

The first time you go on vacation without a suitcase bursting with clothing options can be a challenge, but it won’t be long before you enjoy the benefits: For your wallet, for yourself, and for th...

Finding the right balance: Alex Harvey’s post-retirement life

Finding the right balance: Alex Harvey’s post-retirement life

By Parmi Editorial Team

Alex Harvey was only three years old when he first put on a pair of cross-country skis. His father – Pierre Harvey, the first Canadian ever to win a Cross-Country World Cup – passed on his love for...

Glide into winter: 5 reasons to take up cross-country skiing

Glide into winter: 5 reasons to take up cross-country skiing

Outdoor Stories -

By Parmi Editorial Team

Whether you’re in the heart of a snowy town or surrounded by majestic mountains, cross-country skiing – with its three distinct styles (classic, skate and nordic, also known as off-piste) – provide...

3 tips to easily master the art of layering

3 tips to easily master the art of layering

Products & Fashion Guides -

By Parmi Editorial Team

Clothing is key when it comes to fully enjoying your winter outdoor activities. You don’t want to be too hot, nor do you want to be too cold. The solution rests in layering.

Véronik Bastien: Parmi’s 4 promises to the community

Véronik Bastien: Parmi’s 4 promises to the community

Parmi Moments -

By Parmi Editorial Team

It was essential for the co-founder and director of brand strategy that Parmi entered the high-end market with a "no-bullshit" mindset, with strong values of inclusiveness and eco-responsibility.

When the Outdoors nurture an Artistic Streak: Getting to know Florence Dostie-Ménard

When the Outdoors nurture an Artistic Streak: Getting to know Florence Dostie-Ménard

Parmi Moments -

By Parmi Editorial Team

An outstanding graphic designer and seasoned athlete, she beautifully combines her artistic flair with her love of sports. Get to know the woman who perfectly embodies Parmi’s values.

5 Reasons to choose Versatile and Sustainable Clothing

5 Reasons to choose Versatile and Sustainable Clothing

Sustainability -

By Parmi Editorial Team

With so many reasons to switch to a versatile and sustainable wardrobe, we’ve targeted five key points that are sure to get you on the path to remake your wardrobe… beginning now!

From the ride to the BBQ: How Parmi Is Rethinking the Cycling Experience||De la ride à la terrasse : Comment Parmi repense l’expérience vélo

From the ride to the BBQ: How Parmi Is Rethinking the Cycling Experience

Parmi Moments -

By Parmi Editorial Team

To simplify the cycling experience, Parmi relies on essentials that sport a more relaxed style and give cyclists a sense of confidence.

How Multi-Use and Multi-Style Clothing Is Making Life Simpler||Comment le multifonction et le multistyle vous simplifient la vie

How Multi-Use and Multi-Style Clothing Is Making Life Simpler

By Parmi Editorial Team

Its cut, its colours, its fabric and its technical details are adaptable to various environments and activities, meaning you don’t have to change your outfit several times during the same day.

Pertex® and Parmi: a Pairing that’s Made to Last||Pertex® x Parmi : un mariage parfait sur toutes les coutures

Pertex® and Parmi: a Pairing that’s Made to Last

Products & Fashion Guides -

By Parmi Editorial Team

Parmi Product & Innovation Team has decided to work with Pertex®, a brand recognized for its technical, lightweight and durable fabrics, and increasingly sought after in the outdoor industry.

Michèle Bastien: A Founder With a Mission

Michèle Bastien: A Founder With a Mission

Parmi Moments -

By Parmi Editorial Team

This isn’t Michèle Bastien's first rodeo as a business owner, but this time around she set out to do things a bit differently.

Simplify The Family Outdoor Experience||Simplifier le plein air en famille

Simplify The Family Outdoor Experience

Parmi Moments -

By Parmi Editorial Team

Everything is a Story: How Our Founders Simplify their Family Outdoor Experience Here, they share their top tips for simplifying outdoor activities with children to create lasting memories.

The Best Pit Stops in Quebec for Outdoor Lovers||Les meilleurs pit stops plein air du Québec

The Best Pit Stops in Quebec for Outdoor Lovers

By Parmi Editorial Team

We’ve put together a list of 10 locations in Quebec that will make your adventures – in the city or the mountain – even more enjoyable, whether you’re flying solo, or with friends or family.

Gorpcore: Bridging the Gap between Fashion and the Outdoors

Gorpcore: Bridging the Gap between Fashion and the Outdoors

Products & Fashion Guides -

By Parmi Editorial Team

Gorpcore isn’t just a passing trend or a fad. It's a clever, simple style that bridges the gap between fashion and outdoor sports to meet the needs of everyday life.

Parmi, Bringing You Portuguese Mastery

Parmi, Bringing You Portuguese Mastery

Products & Fashion Guides -

By Parmi Editorial Team

Upon receiving your first Parmi Lifewear order, you might notice the name of this scenic European country on some of our labels.

Denis Jouglard: The European Wind in the Sails of Parmi||Denis Jouglard : le vent européen dans les voiles de Parmi

Denis Jouglard: The European Wind in the Sails of Parmi

Parmi Moments -

By Parmi Editorial Team

We spoke with our Technical Designer and cycling clothing savant about his role within our team.

10 Tips for Enjoying Winter Running

10 Tips for Enjoying Winter Running

By Parmi Editorial Team

There is no better remedy for seasonal depression than to keep moving in the winter. And beating the cold is even more fun when you’re well prepared.

Parmi, More Than a Simple Name||Parmi, plus qu’un simple nom

Parmi, More Than a Simple Name

Parmi Moments -

By Parmi Editorial Team

Parmi was founded after a long creative journey. We wanted to touch the mind and heart of our community.

Merino Wool, Why We Picked It

Merino Wool, Why We Picked It

Products & Fashion Guides -

By Parmi Editorial Team

Everything you need to know about the world’s highest-performing natural fiber. Quality and sustainability at first.

Sustainability and Durability - Why Do We Care?||L’écoresponsabilité durable dans l'industrie du lifewear

Sustainability and Durability - Why Do We Care?

Sustainability -

By Parmi Editorial Team

With so much eco-friendly terminology out there today, it’s hard to keep it all straight.

5 Tips to Simplify Your Wardrobe||5 astuces pour simplifier votre garde-robe

5 Tips to Simplify Your Wardrobe

Products & Fashion Guides -

By Parmi Editorial Team

Owning fewer clothes can open your eyes – and mind – to the power of less.

Virginie Brunet: A Visionary of Timeless Simplicity||Virginie Brunet, une visionnaire et passionnée du design

Virginie Brunet: A Visionary of Timeless Simplicity

Parmi Moments -

By Parmi Editorial Team

As the Head of Design for Parmi Lifewear, Virginie Brunet masters the art of designing technical clothing.

5 of Quebec’s Best Trails to Explore this Fall||Les 5 plus beaux sentiers du Québec à explorer cet automne

5 of Quebec’s Best Trails to Explore this Fall

Outdoor Stories -

By Parmi Editorial Team

Best trails to walk, run, ride or even glide through at any time of the year – with breathtaking views, fun family-friendly activities and bonus pit stops along the way.

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