Goodbye fast fashion, overconsumption and pollution. The ethical fashion revolution has begun, with more stylish options than ever. With so many reasons to switch to a versatile and sustainable wardrobe, we’ve targeted five key points that are sure to get you on the path to remake your wardrobe… beginning now!
1. Reduce the industry’s – and your own – environmental footprint 🌱
Were you aware that the fashion industry is responsible for approximately 10% of global carbon emissions? And that every year, this same industry uses 93 billion cubic meters of water, which is enough to meet the drinking water needs of five million people? For instance, it takes 3,781 litres of water to produce a single pair of jeans! However, due to eco-innovative processes, sustainable and versatile clothing brands like Parmi have managed to reduce water and energy consumption.
Choosing versatile clothing also means simplifying your wardrobe. For example, one item that is worn several ways can replace five items. And fewer clothes results in reducing consumption (and the ecological footprint)!
2. Travel lighter 🧳
Whether it’s cycling to work or exploring foreign landscapes, sustainable and versatile clothing is ideal for active lifestyles. They’re always up to any challenge. These women’s and men’s pants are perfect for the plane, at a restaurant or on a hike. Their technical fabric is water-repellent, breathable, abrasion-resistant and stretchy, while the super stylish cut is easily paired with a woman’s blouse or a sports T-shirt. With items like these in your wardrobe, there’s no need for checked baggage or a change of clothes for happy hour!
3. Enjoy peace of mind 🕊️
With our lives already moving at the speed of light, why waste precious time having to choose what to wear from a plethora of clothes? Rather than purchasing your next outfit based upon specific events or activities, we recommend going with versatile pieces that take you from morning to night, from the mountains to the city or from the office to the barbecue. This all-day simplicity lets you devote more time to what really brings a smile to your face. And by choosing truly sustainable brands, you’ll know your clothes have been made with respect to both people and the planet.
4. Extend your used clothes’ life cycle ♻️
If this article has encouraged you to transform your wardrobe, why not start by freeing your drawers and closets of the faded or outdated items you no longer wear? Then choose a few high-quality key garments to replace them. Above all, do not throw out your used pieces! Donate them to charities, thrift stores or local businesses and artists that recycle textiles, or use them as DIY tablecloths, rags, food covers or a variety of other practical accessories.
5. Save money long-term 💡
Although sustainable clothing tends to cost more, that's generally because quality materials that are designed to stand up to wear and tear are used. Unlike $15 department store T-shirts, sustainable clothing doesn’t pill from the slightest touch of a bag or completely lose shape after a handful of washes. Sustainable and versatile garments are worn more often and last longer, meaning you’ll get your money's worth.
Are you ready to make the move to sustainability? If so, make sure to choose your new sustainable and versatile clothing wisely, including paying close attention to the fabrics used. Verify that the fabrics are wear-resistant and breathable, and if they effectively evacuate odours (Merino wool is recommended in this regard). And consider the details that will make your life easier: timeless colours; small, hidden pockets; a water-repellent finish. Quality, functionality and timelessness are fundamental to successfully transform your wardrobe!
Not sure where to start? Here’s how our community benefits from the versatility of the Parmi collection.